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ROOFING COMPANY BRAND IDENTITY

Positioning West Coast roofers
as the apex of their industry.

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PROJECT OVERVIEW

Delphina Enterprises had a brand identity crisis – even though they were already to the go-to crew for many roofing companies in Vancouver, nobody knew who they were. We looked at the current industry and positioned them as the top of their game in an overcrowded market – relaunching as the much stronger Delphina Roofing with a vibrant brand identity derived from their cultural El Salvador roots &  family-first strengths, this small but mighty roofing company was poised to finally get the recognition they deserve.

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“We just loved working with the team from Delphina! They believed in our vision for their company’s visual style from the beginning and just let us run with it. We had a blast creating a vivid brand style and identity that not only perfectly represented the family, their effervescence in whatever they put their hand to and their heritage from El Salvador, but also stood apart in a very traditional industry whilst still keeping the West Coast right at the forefront as not to alienate potential customers.”

CHRIS DE VINCENZO

Creative Director, Coolmango